The big reveal — Image courtesy of M&M’s U.S.A. The “most choclatey” M&M’s big debut Whether she’s your favorite color or the one you throw out, the brown M&M will be introducing herself to the world this Super Bowl. The $3.5 million 30-second TV spot during Super Bowl XLVI will be the first M&M ad in three years. Statue revealed at 3:15 p.m. EST on Jan. 31, streaming from Facebook. View high resolution

The big reveal — Image courtesy of M&M’s U.S.A.

The “most choclatey” M&M’s big debut

Whether she’s your favorite color or the one you throw out, the brown M&M will be introducing herself to the world this Super Bowl.

The $3.5 million 30-second TV spot during Super Bowl XLVI will be the first M&M ad in three years.

Statue revealed at 3:15 p.m. EST on Jan. 31, streaming from Facebook.